Tuning and starting of the advertizing campaign
- We analyze the site and prepare a list of key phrases.
- We make advertisements.
- We define the list of negative keywords.
- We tune and start an advertising campaign.
- We develop a campaign for the advertising network of Yandex or Google.
- We start retargeting (accompanying advertising allows to increase the conversion by offer to buyers who visited the site, but drop a bid).
- We open access to Yandex.Direct statistics.
- We form a detailed portrait of the target audience.
- We start a promotion on profile segments of requests.
- We start a promotion on near-semantic segments (promotion on segments which initially is not target, but also can contain target audience).
Management of context avrtisement
- We control the optimal rates.
- We control the optimal positions.
- We turn off irrelevant sites.
- We disable irrelevant keywords.
- We make an A / B-testing of the advertisement (several headers of the advertisement and several texts, periodically arranged in various ways, to choose the most optimal and effective announcement).
- We control the budgets of advertising campaigns.
- We provide weekly reports on the work of the advertizing campaign.