Telegram has remained one of the most popular and rapidly growing messengers for several years, offering users increasing possibilities and evolving despite high competition in the industry. In this article, we will explore various tools and methods for channel promotion.

Free Channel Promotion Methods

The primary advantage of free promotion methods is their cost-effectiveness. While they may not match the productivity and reach of paid methods, some can provide a good initial boost, especially for channels with limited followers. In 2024, the following free methods are used for Telegram channel promotion:

  1. Inviting Friends and Acquaintances: Personally invite friends to subscribe to your channel by sending them invitations.
  2. Mutual Promotion: Collaborate with other Telegram channels for mutual recommendations and cross-promotion.
  3. Cross-Promotion on Other Platforms: Leverage your other social media accounts to share information about your Telegram channel and attract new subscribers.
  4. Viral Reach: Quality and useful content can lead users to share it, causing your channel to grow organically without additional efforts.
  5. Engagement on Other Channels: Comment on posts in other channels using your Telegram channel’s identity. It’s crucial to avoid appearing spammy and instead share genuine opinions.
  6. Compilation Article Publications: Collaborate with channels of similar themes to publish overview articles on platforms like Habrahabr, Cossa, Pikabu,, Spark, etc.
  7. Organizing Marathons and Challenges: Engage audiences from other platforms by daily posting new tasks in your Telegram channel and responding to participant questions.
  8. Telegram Channel Directories and Ratings: Utilize platforms like TGStat, TeleGros, and TlgRM, where channels are sorted by popularity and topic. Include your channel there.

It’s important to note that these methods may not always be highly effective, and achieving significant results may require a considerable amount of time and effort.

Paid Channel Promotion Methods

One of the main paid promotion methods is targeted advertising. While traditional advertising reaches all users, including those uninterested, Telegram Ads and its aggregators enable showing ads only to users relevant to a specific product.

  • Telegram Ads: The official advertising service of Telegram allows the creation of ads with up to 160 characters and a button for redirecting to another channel or chat. However, its high cost limits accessibility.
  • Yandex.Direct: Offers the option to place ads on Telegram with a targeting approach different from Telegram’s. Ads from Yandex appear more like standard channel posts, with targeting based on geographic location and channel themes.
  • MTS Marketer: Allows users to place targeted ads in Telegram. The ads created with Telegram Ads have limitations, such as a 160-character text and no inclusion of images or videos, but emojis and avatars can be used.

Another paid method is purchasing ads on external channels, where you can advertise on personal accounts of experts, influencers, or bloggers with thematic relevance to your brand. Specialized exchanges, such as,, EpicStars, Telegrator, TGRM.SU, facilitate the buying and selling of ads on Telegram.

In Conclusion

Promoting a Telegram channel is a complex process that requires a comprehensive approach. It involves using various methods and tools, analyzing results, and adjusting the strategy based on channel goals. Both paid and free methods and tools were discussed in this article, each with its own advantages and disadvantages. Success depends on factors like content quality, subscriber activity, and the ability to use different tools for audience engagement.

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